It seems that Virtual Reality (VR) and Augmented Reality (AR) have been all the buzz lately, but are they really that important for your career potential? We believe they are.
At EDAC, we have integrated VR projects as part of our curriculum in the Video Game Design diploma program. Our game designers learn to develop interactive media of a variety of types for tools like the HTC Vive, Oculus, and Google Cardboard. Having first-hand knowledge of designing, building and deploying a VR solution can put you ahead of the game when it comes to finding a job.
VR isn’t just for games. Businesses of all types are exploring how VR and AR fit into their workplace. Everything from interactive training for just-in-time learning to VR based walkthroughs of new homes to visualize the end result even before the ground is broken for the building foundation are potential applications for using the skills and knowledge you develop at EDAC. VR was recently featured as one of the big 5 design trends in 2018 from Will Paterson, a graphic designer and vlogger, check out his rant.
AR is also something that has recently been thrust into the limelight. One of the biggest barriers to new technology adoption is, as Aaryn Flynn puts it, “a chicken and egg syndrome. Creators don’t want to make content for devices that aren’t readily available, but people don’t want to buy devices that don’t have interesting content.” Well, as Aaryn put it, the Apple with one iOS update changed all that by implementing ARKit on all newer iPhones and iPads. So, it will be interesting to see what happens in the next year or two.
AR is literally changing the face of retail. Earlier this year, cosmetics giant Sephora launched a “try before you buy” feature in its app allowing users to try on makeup at home and tutorials that let you learn application techniques on your own face.
As with all new technologies, there is an adoption phase that takes time and with truly revolutionary innovations, this adoption can take longer with niche markets being the first to utilize the technology followed by greater mass appeal. The thing we know at EDAC, is that it is vital to be prepared for a variety of possible trends in technology, arts, design, and media. Making sure our students are aware of these trends and giving them an opportunity to work directly with them is part of what makes EDAC a unique place to learn and grow your career.
There is no doubt that VR and AR are changing media production. There is no doubt that our students benefit from being ahead of the curve with these technologies.