Our studio, the Werskstatt, was buzzing with activity this morning as we setup student demos and interactive spaces for a press conference to announce two major grants for the Post Production/Animation and Interactive Digital Media from the Ministry of Culture and Tourism for the Government of Alberta.
Minister Ricardo Miranda had a hands on tour of video game, animation and virtual reality technologies with Owen, our Executive Director, as his tour guide. Minister Miranda took a few moments to sculpt a 3D object in ZBrush by using a Cintiq to manipulate the textures and shape. Then he stepped into the virtual reality world to explore Google’s TiltBrush with the HTC Vive.
After the tour, the formal part of the press conference began with Owen emceeing the proceedings which included the announcement from Minister Miranda, and words from Mark Wood, General Manager of Studio Post and board member of the Alberta Post Production Association. Owen then offered some thoughts from the interactive digital media sector as past president of Digital Alberta and as executive director of EDAC.
The event was attended by media as well as members of the interactive digital media and post production communities.
To summarize both Mark and Owen, the industries they represent are grateful for these two new initiatives that will help grow capacity and encourage companies to hire new talent. In terms of the Post-Production industry, this grant is the culmination of hard work with many stakeholders helping to shape the structure of the grant. In terms of the Interactive Digital Media industry, this grant is the first of its kind in Alberta and goes a long way to recognize this sector as an important part of Alberta economy.
These two grants are targeted at small and medium sized businesses in Alberta that are working in the cultural industries.
EDAC was proud and honoured to host this event in the historic CKUA recording studio that we have recently transitioned to become the digital media production studio known as the Werkstatt.
15 minutes after the press conference came to a conclusion, the Werkstatt was reset and ready for a fashion photo shoot!