Design is everything.
“I’m a big believer in the emotion of design, and the message that’s sent before somebody begins to read, before they get the rest of the information; what is the emotional response they get to the product, to the story, to the painting – whatever it is.”
– David Carson
“Whatever you design, use it to raise the expectations of what can be achieved.”
– Paula Scher
In this program, you start by learning the foundations of design. Then you implement these skills and knowledge in a series of guided projects. Lastly, you specialize in the area of design that you have the greatest passion for. From photography, to visual literacy, to web design, to typography, to poster layout and composition, you use the design discipline to create pieces that inspire.
You learn the best practices of the industry, the foundations of digital design theory and fundamental content creation including basic drawing, typography, layout, web design, photography and videography. Most importantly, we’ll teach you the interpersonal skills necessary to get the most out of your collaborations with others. You will finish off your program by working on a series of specialization projects that help you develop targeted portfolio pieces.
40 WEEKS (10 Months)
APRIL, or SEPTEMBER 2017
NOTE: Class sizes are limited to 15 students, please apply as early as possible to avoid disappointment.
To prepare you for the world of digital media, EDAC has broken the Digital Media Production Diploma program into three phases. Each builds on the last, utilizing past skills to master new ones.
Phase One: Foundations – The master designer, Wim Crouwel, said, “you can’t do better design with a computer, but you can speed up your work enormously.” We take this to heart. A computer makes you faster not better. During the foundation phase of your program you will work on design projects without a computer. We need to help you develop usable design skills. Then we can introduce a computer. If you are making junk, with a computer, you will end up making fast junk.
Phase Two: Implementation – Once you have useful design skills and understand how to apply design principles to your work, we begin to lead you through several projects so you can apply those skills. People don’t remember facts and figures, they remember stories. The best way to remember how to use a particular feature in PhotoShop is to apply that feature in a specific project. As you work through each project our mentors are your guides on the side ready to help challenge you and keep you moving forward.
Phase Three: Specialization – One of the biggest things companies are looking for in new graduates is a strong work ethic. Part of having a great work ethic is something called autonomy. This is the ability to work well independently, when necessary, and still be able to work in a team. A manager or team lead who can trust that you have everything under control is a hugely valuable asset. During the specialization phase your mentors work to help you learn independent work habits. By the time you finish the program, you will be confident in your ability to take on a design project and successfully complete it.